Over the past couple of years, more and more people have realised that writing a blog can be so much more than just a hobby or a creative outlet for sharing your views and opinions with people who have similar interests.
In 2018, blogging is a legitimate career choice, and we’ve all heard about the big success stories and the bloggers who are pulling in serious amounts of cash each and every month.
Take Michelle Schroeder-Gardner, for example. She regularly publishes income reports on her site Making Sense of Cents, and in May 2018 she reported earning a whopping $136,807 from her blog. That’s certainly not to be sniffed at.
The stories like Michelle’s can be hugely inspiring, the achievements can also sometimes seem unsurmountable. Of course that kind of success takes a massive level of dedication and commitment, and it’s often many years in the making.
The good news though is that it’s very possible to start a blog in 2018 and use it to create a great income. Whether you want to earn an extra £100 per month, or you’ve got slightly loftier ambitions, you can do it.
It’s important though that you have an understanding of how bloggers make money. There are many tactics out there, and it’s all about testing, learning, and selecting the ones that work best for you.
Let’s take a look at the various ways in which bloggers make money…
Affiliate marketing involves earning a commission on products and services that are sold to your readers, based on your recommendation. If you’re a beauty blogger, it could be this season’s must-have face cream, for example.
Plenty of big and small retailers offer an affiliate programme, including Amazon and ASOS.
As is always the case if you want to build a sustainable business and a reputation as a credible blogger, it’s vitally important that you only recommend things that you genuinely rate very highly. Otherwise, you’re going to lose the trust of your audience extremely quickly.
HOSTING ADS ON YOUR SITE
Placing ads on your site is one of the most well-known ways in which bloggers make money. The best way to get started with this is to sign up for a service such as Google Adsense. You simply place some code on your site, and you get paid according to how many times those ads are displayed or clicked.
As your blog grows, you may also find that you’re contacted privately by companies who want to reach your target audience, and who are happy to pay for your ad space.
Generally speaking, you do need significant amounts of visitors to your blog to make good money using this method. Still though, it’s an income stream that requires practically zero effort on your behalf, so it’s definitely worth considering.
COLLABORATING WITH BRANDS FOR SPONSORED CONTENT
Over time, you’ll grow an audience of followers, and there are brands out there who want to reach them. This is where sponsored content comes in. It typically involves writing a post about a particular product or service, and explaining your views on it.
You’re paid a set rate by the brand in question, and that figure is largely determined by the size of your following and your influence within your niche.
You can wait for opportunities to come to you, or you can reach out to brands and explain the value that you can offer them.
CREATING YOUR OWN DIGITAL PRODUCTS
As a blogger, you have a particular knowledge and skill set. Though people will take value away from the content that you produce for free, there are always going to be a select few who want more of your expertise, and who are willing to pay for it.
There are so many different options here. You could create an e-book, an online course, or a membership programme. It’s all about how you package your knowledge up and make it accessible for the people who need it.
Not only can creating a digital product help you to generate an extra income stream as a blogger, it can also help you to maximise your expert status in your field. You become known for the solution and the in-depth help that you can offer, when you get it right.
Now that you know how bloggers make money, you can start to think about your own strategy, and what might work well for you. Or if you’re not too sure that blogging is for you right now but you’re still eager to earn some extra cash, check out these 5 genuine side hustles.
Are you thinking about monetising your blog? Which of these approaches will you be experimenting with first?